Flores de Juarez


Make a Tax-Deductible donation towards Flores de Juarez easily with your credit card or Pay Pal.  Or you can send donations to Crossroads Acupuncture 1320 S. Solano, Las Cruces, NM 88001.

Flores de Juarez or “Flowers of Juarez” (formerly known as the Crossroads Border Project) is collective of local groups in the borderlands committed to the long-term sustainability and comprehensive advancement of community health and wellness in the border region.  We assist with health promotion training, leadership development and helping local groups build the capacity to create cooperatively-led, grassroots, community-supported projects.

Need for healthcare in the border region

By Fr Luis Escudero Gallo, Director of Social Ministries and Caritas, Catholic Diocese of Ciudad Juarez

“Ciudad Juarez is a city on the border region of the US, on the border next to El Paso, Texas.  It has been very affected by some distinct social problems.  Possibly the most well known of these problems was the violence brought on by drug trafficking that made Juarez one of the most violent cities in the world.  Between 2008 and 2011 more than 10,000 homes suffered a loss of their family.  Also Juarez was known around the world for the feminicides.

Juarez is a city with a high index of poverty.  The economy is based on the maquila 


Volunteer offers free acudetox services for stress and trauma relief.

industry, but the low salaries for workers cause the poverty to rise.  A study at a local university in the US offered these statistics:  The number of people living in poverty rose from 100,000  to 494,000, and out of this total, 62,000 are living in extreme poverty.  The 494,000 represent 37% of the Juarez population, who are lacking basic necessities. This means that in Juarez out of the near 1,335,000 inhabitants of whom 494,726–37%  are in a situation of poverty, lacking one or more basic necessities: income, health, education, social security, a home, basic social infrastructure or access to food.

In 2011, Flores de Juarez brought together more than 12 organizations within the city to train them in adjunctive services, to provide support to families in their health needs, especially for support for stress and depression that are realities in many sectors of our community as a consequence of poverty and violence. During this time, more and more people have become involved in the project and received training in this community services. The organizing work improves each time and they have a project full of enthusiasm and generosity and created by volunteers.  In the Diocese we are very thankful and blessed for this project.  The social ministry in this Diocese favors this initiative that allows us to offer an integral support for the needs of people in our communities, especially the poorest of our people.”


Key Components

  • How we train:  Competency based apprenticeship14292500_10153906292997467_6632767590013403243_n
    • Building relationships over time
    • Meeting students where they are at
    • Constant process of evaluation and assessment
    • Building Sustainable programs
    • Promoting self-autonomy on all levels
  • Who we train: Volunteer health promoters
    • From marginalized communities
    • Various levels of education and experience in health care
  • What we teach: Simple, safe, effective protocols cost-effective service delivery
    • Supplies for ongoing clinical services are inexpensive
    • Acudetox needles:  50 cents or less per treatment
    • Moxa:  25 cents per treatment
    • Primary cost is training


  • Over 40,000 treatments provided since 2011 within community centers, women’s groups, homeless shelters, mental health programs, and orphanages
  • 100 health promoters trained and offering care for underserved groups
  • 20+ autonomously operated, volunteer-run, community centers within low-income neighborhoods, offering free healthcare for people regardless of ability to pay
  • Tuition is subsidized through Flores de Juarez, offering 100% scholarships


What trainings does Crossroads offer for health promoters?



Siba Escobedo, founder of Rags to Britches and Prayer Flags in Juarez, volunteers at the Farmer’s Market in Las Cruces to support Flores de Juarez

This program is volunteer-based, we have dozens of helpers assisting:  volunteer teachers, as well as health providers and translators.   We have had dozens of volunteer health professionals travel to this region to assist.

If you are interested in volunteering, learn more here.

Sponsors and Community Partners:

SPONSORS: Institute of Traditional Medicine, The Latitude Foundation,  Lhasa OMS, Acurea Acupuncture Supplies

PARTNERS: Catholic Diocese of Juarez and Caritas, Catholic Diocese of Tarahumara, Promotores Descalzos of Ciudad Juarez, Mexico

“There is a substantial need for additional medical services in many parts of the world, and especially in those areas, such as Juarez, where social and economic conditions have hampered development of medical facilities and limited the scope of projects that support local needs.  One of the types of medical aid that has become available to the Americas in recent years is acupuncture, a method of health care that has developed over many centuries in Asia and has now spread to western nations.  Acupuncture offers a particular value in yielding quick results at low cost for health problems that have become endemic.  Flores de Juarez is a prime example of how acupuncture services can take root in communities in distress that require additional medical resources.  This community organization provides acupuncture services to the people and, as importantly, trains others to become acupuncture providers so that the health services can be greatly expanded over time.”  Dr. Subhuti Dharmandanda, PhD, Founder and Director, The Institute for Traditional Medicine and Preventive Health Care, Inc. (ITM)

Stories about Flores de Juarez

Acupuncture for Healing in Border Communities, by Molly Molloy on Latina Lista 

Residents in violent border city use acupuncture to cope with trauma, by Angela Kocherga and Hugo Perez on the Border News Bureau

Article on International Outreach in the Las Cruces Sun News, by Damien Willis

How you can support

1.  Donate online by using your credit card. 

A tax-deductible receipt from our 501c3 non-profit organization will be emailed to you upon receipt of your online donation.  Please contact us for questions about donations.

Checks may also be sent to: Crossroads Community Supported Healthcare, 1320 S Solano Las Cruces, NM 88001

2.  Get acu yourself 

The easiest way to support Flores de Juarez is to come for a treatment at Crossroads


making healthcare affordable to people of all income levels

Acupuncture.  As a non-profit organization, we re-invest our surplus revenues into our capacity building program.  By receiving acupuncture treatments yourself, and inviting others to also come receive a treatment, at the same you’ll also be assisting your neighbors in the border region.

3.  Volunteer!

Without volunteers, Flores de Juarez would not exist.  In particular we are needing volunteer acupuncturist teachers and educators with bilingual capacity.  Click here to learn more about our volunteer needs, and how to apply. 18301453_10154565486552467_7828859418010475247_n.jpg


Email crossroadsacu@gmail.com or call 575-312-6569.




2 Responses to “Flores de Juarez”


  1. Pay it Forward New Mexico Style | Heart & Hands Health Collective - May 8, 2012

    […] it Forward New Mexico Style Posted on May 8, 2012 by admin ShareSupport for communities in the border region – Crossroads Community Acupuncture This entry was posted in Uncategorized. Bookmark the […]

  2. Free acupuncture at the Co+op! Oct 6th, 3-4:30pm « Crossroads Community Acupuncture - September 27, 2012

    […] Crossroads Border Project […]

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